sam•ple
[sam-puh l, sahm-]
a small part of anything or one of a number, intended to show the quality, style, or nature of the whole; specimen

Where Should You Leave Samples?

Keep in mind that the cost of a sample (pennies) is minuscule compared to the return on investment you can reap. With that in mind, don’t be stingy with the samples. I’m not referring to spewing handfuls all over the place, but rather strategically placing samples here and there. Before you accuse me of soliciting, remember you’re leaving free samples – something that someone can actually try before they buy.

The list below is not meant to be inclusive, but merely to stimulate your creative juices.

1. On your table when you leave a restaurant
2. In public restrooms – in stalls and/or near the sink
3. On the bleachers when you get up from a sporting event
4. In the self-pay credit card slot at the gas station
5. In every envelope that you mail
6. In library books that you return to the library
7. In grocery carts
8. On a park bench
9. In the lobby while you’re waiting for an appointment
10. In the locker room
11. On the parking meter after you deposit your coins
12. In the tubes at the drive-through bank teller or the drive through pharmacy
13. Public bulletin boards (oft found in laundromats, stores or apartments complexes)
14. Airports or seat pockets of airplanes
15. Taxi cabs, trains, buses, subways

I think you get the idea. Another option instead of or in addition to just leaving them, is to hand them to people and actually have a short dialogue. Say, “If you know anyone who likes [candles, lotions, spices, etc.] could you please pass this along?” That non-threatening approach will either start a conversation where you can provide more information or the people will almost guaranteed take it. I’ve never encountered anyone who flat-out refused to take a free sample.

Where else have you left samples?

About the Author: Laurie Ayers, Thriving Candle Business